Know Your Farmer, Know Your Food wants to empower consumers to be able to make smart decisions when they eat. This means understanding the importance of diet and regular exercise. It also means learning more about where your food comes from and how it gets to your plate, so that you can more closely link with your community and the hard-working farmers and ranchers that produce your food.

USDA wants to expand access to local, nutritious foods, especially for low-income folks, seniors, and nursing and pregnant women. Consumers that are aware and can make healthy decisions while supporting the local economy will lead to healthier communities and a healthier America.