The mission of Farmers Market Coalition (FMC) is “to strengthen farmers markets for the benefit of farmers, consumers, and communities.”

Toward that end, the priorities of FMC are:

•     To serve as an information center for farmers markets.
•     To be a voice for North American farmers market advocacy.
•     To foster strong state and regional farmers market associations.
•     To bring private and public support to the table to sustain farmers markets in the long term, for the benefit of farmers, consumers, and communities.
•     To promote farmers markets to the public.
•     To develop and provide educational programming and networking opportunities for farmers market managers and farmers market vendors.