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Publications

Direct Marketing

This publication on direct marketing alternatives—with emphasis on niche, specialty and value-added crops—features many farm case studies, as well as information on enterprise budgets and promotion/publicity. A new section discusses implications of Internet marketing and e-commerce for agriculture.

Publication Name
ATTRA - National Sustainable Agriculture Information Service Publication
Author
Katherine L. Adam, Radhika Balasubrahmanyam and Holly Born
Publisher
Fayetteville, AR: ATTRA - National Sustainable Agriculture Information Service
Page Numbers
36
Publication Date
November 01, 1999
Publication Type
Reports and Guides
State
National
Keywords
Direct Marketing, Farmers Markets, Local / Regional Food Systems

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