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Food, Fuel and the Future: Consumer Perceptions of Local Food, Food Safety and Climate Change in the Context of Rising Prices

In the past year, rising fuel and food prices coupled with increased concerns about environmental impacts and safety of our food supply have prompted a number of actions by U.S. consumers regarding their food purchases. Against this backdrop of rising prices, demand for locally grown food products continues to increase. Given these developments, the Leopold Center’s Marketing and Food Systems Initiative conducted consumer market research in August 2008 to examine consumer perceptions of the complex relationships among rising food and fuel prices, food safety, greenhouse gas emissions and climate change, and food systems of varying scales (local, regional, national).

Rich Pirog and Rebecca Rasmussen
Ames, Iowa: Leopold Center for Sustainable Agriculture, Iowa State University
Page Numbers
Publication Date
September 01, 2008
Publication Type
Reports and Guides
Environmental Issues, Farm Viability, Food Miles, Local / Regional Food Systems

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