American Farmland Trust (AFT) and Snohomish Conservation District (SCD) wanted to understand more about why some landowners participate in conservation incentive programs and others do not. They also wanted to gain insights into how to overcome the barriers that may be preventing wider participation, and recommend steps that will lead to a more effective and efficient technical and financial support system for landowners. Since the landowners themselves are the best source for this kind of information, between December 2013 and May 2014, AFT and SCD conducted a survey and community meetings with agricultural and rural landowners in selected areas of the Snohomish and Stillaguamish River basins. Six focus sub-basins were chosen because they represent a nexus of agricultural land and Chinook salmon habitat: Pilchuck River, Woods Creek, Tualco Valley, Cherry Creek/Snoqualmie River, Upper half of Lower Stillaguamish River and Lower North Fork Stillaguamish River.