On November 6, 2001, nearly 1.3 million voters in 14 states approved state and local ballot measures that generated $905 million in funding for new land protection. But in Ohio, open space measures were defeated in four counties, including a purchase of development rights (PDR) program in Wayne County, where a well-designed and locally supported campaign
seemed destined to succeed. What happened, and what lessons can be learned to improve the chances of future campaigns?