Clear communication is key to a successful farm or ranch transfer. It helps landowners express their needs and motivations, helps incoming producers understand them, and vice versa. It also helps build respect and trust between stakeholders. This fact sheet highlights important communication skills that support farm transfer conversations.

This resource is part of American Farmland Trust’s (AFT) Farm Transfer Toolkit and Farm Transfer Action Plan. They were developed for AFT’s Land Transfer Navigators program with support from the USDA Natural Resources Conservation Service.