In the past year, rising fuel and food prices coupled with increased concerns about environmental impacts and safety of our food supply have prompted a number of actions by U.S. consumers regarding their food purchases. Against this backdrop of rising prices, demand for locally grown food products continues to increase. Given these developments, the Leopold Center’s Marketing and Food Systems Initiative conducted consumer market research in August 2008 to examine consumer perceptions of the complex relationships among rising food and fuel prices, food safety, greenhouse gas emissions and climate change, and food systems of varying scales (local, regional, national).