Grayson County is a rural community in Southwest Virginia. Agriculture is its leading industry, but farmers there face serious financial challenges. Between 2002–2022, the county lost nearly 35 percent of its farms. Recognizing that farmers needed more targeted support to help with marketing, grant applications, community engagement, and more, the County created a paid agriculture economic development director position to help farmers prosper and thrive.

This resource is part of the Planning for Agriculture in Virginia toolkit, which helps local leaders and engaged citizens work toward a brighter future for farming in their communities.