Ten compelling and easy-to-read two-page soil health economic case studies were developed by American Farmland Trust (AFT) with support from a 2018 USDA Natural Resources Conservation Service (NRCS) Conservation Innovation Grant (CIG) and a 2020 NRCS Agreement. AFT’s project is called “Accelerating Soil Health Adoption by Quantifying Economic and Environmental Outcomes & Overcoming Barriers on Rented Lands.” The case studies feature almond farmers in California, corn-soybean farmers in Illinois and Ohio, and diversified crop farmers in New York. The latest case study features a “soil health successful” farm family from Pennsylvania that has protected their land with an agricultural conservation easement.